E-trade gifting firm FlowerAura is anticipating revenue of Rs 300 crore via FY2021. Established in 2010, it’s also in talks to raise $15 million to scale up its operations throughout the country and deliver personalised gifting studies to its clients.
The organisation based with the aid of Himanshu Chawla and Shrey Sehgal currently embody 22 success centers in eight cities throughout India, including Delhi NCR.
Himanshu Chawla, Director, FlowerAura, stated, “We are aiming to grow six fold increase within the present numbers with the aid of the give up of 2021, in phrases of the quantity of orders. This 12 months, we’ve got deliberate to open 15 extra success centers across India underneath our expansion plans for the FY 19-20. We are also working to extend in new categories of personalized gifts, vegetation, cakes, and premium customizable gifting alternatives to make every event unique for their customers.”
The Indian gifting marketplace classified in pageant gifting, private gifting, and company gifting possesses a large capacity for marketplace players. The overall size of the Indian corporate and private gifting marketplace has crossed Rs 250,000 crore in 2017, as according to a study by way of Technopak control experts.
Out of which, company gifting by myself is estimated to be Rs 12,000 Cr with growing at a charge of 200 according to cent consistent with annum. FlowerAura with a extensive assortment of freshly handpicked flora & bouquets, Delicious Cakes, Handmade Chocolates, and Heart-warming Gifts caters to all 3 categories of gifting within the Indian marketplace.
Affluent way of life and recent buying desires of the aspirants have led to a big shift in client conduct in recent years. The new financially strong purchasers from the urban middle-magnificence class with better in keeping with capita earnings are shifting from conventional gifting alternatives like edibles and greeting playing cards toward precise and unconventional customized gifting ideas, which in addition rework a gift right into a symbol or token of a personal bond.
In fact, there was a noticeable increase inside the number of male customers on online gifting portals in recent time. This is signifying an emotional change in male conduct, where they are commencing up and expressing their emotions with presents. In fact, the range of people searching out customized presents with personalised messages has nearly tripled inside the final three years. FlowerAura is offering greater thoughtful & emotion-filled custom designed/personalized gifts with the same-day delivery alternative, which assist aspirational clients to go past flowers and cakes.