Here’s how this Indore-based totally B2B ecommerce startup made Rs 1 Cr in an afternoon from just one town

Last week, Indore-based B2B e-commerce platform ShopKirana achieved a unique milestone. In its 12-hour-long flash sale, the startup generated greater than Rs 1 crore from four 000 users, all from its home metropolis.

Unlike B2C e-commerce structures that deliver reductions on an everyday foundation, B2B participant ShopKirana offers no discounts. But the flash sales-driven outlets. Taneja’s Saraswat, Co-founder, and CEO of ShopKirana, says, “Most stores decide upon us because such products are not effortlessly to be had at traditional distribution systems, either because of provider problem or due to the fact its miles out of inventory. In the primary two hours of the sale, we sold 20 lakh pieces of Clinic Plus shampoo in just one city. These are low average promoting rate (ASP) items, which modern-day outlets don’t sell due to low RoI. But we deliver demand for such objects from the small outlets to the manufacturers.” He provides that about 50 percent of sales (out of the Rs 1 crore) were from farm products. On average, in India, local (unorganized) retailers often depend upon 70-a hundred vendors for inventory replenishment. Founded in 2015 using Tanutejas Saraswat, Sumit Ghorawat, and Deepak Dhanotiya, Indore-primarily based ShopKirana became one of the early gamers to connect stores and brands/factories directly using a cellular app. It helps shops produce higher income, maintain less stock, buy in real-time, and preserve track of the statistics on their cellular smartphone.