P&G launches e-trade marketing campaign in Southeast Asia

Procter & Gamble has launched a marketing campaign across Southeast Asia in partnership with the e-commerce website Shopee, an excellent way to see it provide deals throughout its haircare manufacturers for three days.

Dubbed ‘Stop Bad Hair Days’, that campaign will launch P&G’s today’s line of hair care products across six Southeast Asian countries on Shoppe’s platform. Brands included within the promotion include Pantene, Head & Shoulders, and Herbal Essences.

“Since launching the P&G Official Store on Shoppe, we’ve seen sizable growth in our e-trade business in Southeast Asia,” explained Deeksha Kakkar, Asia Pacific haircare e-trade leader of P&G.

“We are excited to release our innovative hair care products, which might be at the leading edge of delivering key consumer advantages, and aim to grow the hair care category in eCommerce with Shoppe through our first regional Super Brand Day.”

It’s a small but developing portion of P&G’s commercial enterprise. The FMCG sector presently sees around 30% of its international income coming through trade.

Agatha Soh, head of local advertising at Shoppe, added: “As e-trade continues to grow in the area, we see a rising trend of purchasers opting to purchase their daily requirements online. In line with this trend, we are glad to associate with P&G to offer customers extra convenience and fee-saving possibilities while shopping for their regular items on Shoppe.

“We are excited to kick off the first regional Super Brand Day with P&G, featuring several distinct haircare deals for Shoppe customers, and we are assured that this partnership will assist P&G in expanding its reach via e-commerce.”