E-Commerce Firm FlowerAura Forecasts Rs 300 Cr Revenue By 2021

E-trade gifting firm FlowerAura is anticipating revenue of Rs 300 crore via FY2021. Established in 2010, it’s also in talks to raise $15 million to scale up its operations throughout the country and deliver personalized gifting studies to its clients.

The organization, based on the aid of Himanshu Chawla and Shrey Sehgal, currently embodies 22 success centers in eight cities throughout India, including Delhi NCR.

Himanshu Chawla, Director, FlowerAura, stated, “We are aiming to grow sixfold within the present numbers with the aid of the growth of 2021, in terms of the number of orders. In these 12 months, we’ve deliberately opened 15 extra success centers across India under our expansion plans for FY 19-20. We are also working to expand into new categories of personalized gifts, vegetation, cakes, and premium customizable gifting alternatives to make every event unique for their customers.”

The Indian gifting marketplace, classified into personal and company gifting, possesses a large capacity for marketplace players. The overall size of the Indian corporate and private gifting marketplace crossed Rs 250,000 crore in 2017, according to a study by Technopak control experts.

The company gifting by myself is estimated to be Rs 12,000 Cr with growing at a charge of 200 according to cent consistent with annum. FlowerAura, with an extensive assortment of freshly handpicked flora & bouquets, Delicious Cakes, Handmade Chocolates, and Heart-warming Gifts, caters to all three categories of gifting within the Indian marketplace.

The affluent way of life and recent buying desires of the aspirants have led to a significant shift in client behavior in recent years. The new financially strong purchasers from the urban middle-magnificence class with better per capita earnings are shifting from conventional gifting alternatives like edibles and greeting cards toward clear and unconventional customized gifting ideas, which transform a gift into a symbol or token of a personal bond.

There was a noticeable increase in the number of male customers on online gifting portals in recent times.  This signifies an emotional change in male conduct, where they are coming up and expressing their emotions with presents. The range of people searching out customized presents with personalized messages has nearly tripled over the last three years. FlowerAura offers greater thoughtful & emotion-filled custom-designed/personalized gifts with the same-day delivery alternative, which assists aspirational clients in going past flowers and cakes.